Our Story
About Us
SĀMAÁ — Built on Legacy, Jewels with Personality
Our legacy is rooted in generations of craftsmanship and a deep understanding of the artistry that goes into creating jewelry that reflects individual personalities. Every creation represents a harmonious blend of timeless grace and contemporary allure, embodying sophistication and individuality.
At SĀMAÁ, we understand that every piece of jewelry carries a strong significance. Whether marking a milestone, conveying love, or indulging in something extraordinary, our diverse range of designs caters to every style and occasion. From enduring classics to contemporary masterpieces, our collections showcase a refined selection of rings, earrings, necklaces, bracelets, and more—all meticulously crafted to epitomize perfection.
We take pride in our heritage of fine craftsmanship and attention to detail, ensuring that each piece of jewelry we create reflects the timeless beauty and individuality of its wearer. Our commitment to excellence extends to our partnerships with global retailers, offering exceptional designs and unparalleled service to meet the diverse needs of their clientele.
What sets us apart is our dedication to using only the finest materials, including ethically sourced diamonds and premium metals. Each SĀMAÁ creation is expertly designed and handcrafted by skilled artisans, ensuring impeccable quality and attention to detail. At SĀMAÁ, our commitment to sustainability extends beyond our raw materials to our business practices. We strive to minimize our environmental impact by embracing eco-friendly processes and supporting ethical practices throughout our supply chain.
With SĀMAÁ, you’re not just wearing jewelry; you’re embodying a legacy.
About The Designer
Our Creative Director and Founder, Sugam K. Khanna, brings with her over a decade of experience in the jewelry industry. She has successfully run a jewelry design firm with offices and clientele in the United Kingdom, India, and the United Arab Emirates. Sugam launched SĀMAÁ in the United States to bring her world renown designs to a new market. SĀMAÁ bring together a combination of her background in jewelry design as well as her technical expertise gained through the Gemological Institute of America (GIA). Sugam holds certificates in Jewelry Design and Technology as well as Diamond Grading.